Partnerships

Our priority was to focus on the ‘speed pays’ activation which spotlighted the remarkable speed within the women’s game through captivating challenges and content – utilising engaging formats such as “Have You Got It?” and “Come With Me To” for comprehensive event coverage. We also revamped the “Come Up” series with a dedicated Women’s World Cup focus, offering an inside look into the inspirational journeys of Adidas players during the tournament. We also provided reactive content during the WWC2023 to ensure our audience remained engaged and informed throughout the event.

We took over PlayStation’s Instagram and Tik Tok accounts to bring fans exclusive access to one of the most prestigious international tournaments in the women’s game. We also brought fans BTS access to international stars, Katie Zelem and Leila Ouahabi.

Through eBay’s Small Business platform, SAB sourced small businesses and grassroots teams created and run by women. This partnership showcased their passions and united women with the game. eBay and SAB shone a light on female small business heroes, allowing them to tell their unique stories through a social content series called “United by Passion”. We teamed up with Real Madrid’s Caroline Weir, Aston Villa’s Maz Pacheco and PSG’s Mary Earps.

We partnered with Puma to launch ‘Next Up’ – a grassroots led initiative aiming to support and highlight the next generation of female talent. The aim was to create impactful opportunities for female players.

We held a ‘Next Up Tournament’ in London, with over 300 girls making up 32 teams. From the tournament, we narrowed it down to 45 players for an 11-a-side showcase game. From there Next Up FC was created.

The team went on to play two showcase games against Leyton Orient and Dulwich Hamlet, with players being offered trials and one female baller winning a year’s boot deal.

We teamed up with Women’s Championship and WSL footballers to create a beautiful editorial campaign, comprising of both video and stills getting to know the person behind the player. We worked with Manchester United’s Hayley Ladd and Hannah Blundell, Tottenham Hotspurs Jess Naz, Chelsea’s Jorja Fox and others to capture their personalities and share their individual stories showing resilience, bravery, humour and honesty.